Super Bowl and Breakfast

Super Bowl and Breakfast

Most Minnesotans know Super Bowl LII will be at the US Bank Stadium in 2018, but what has that got to do with breakfasts in the school?

Fuel Up to Play 60 is a partnership with the NFL and dairy farmers to get kids fueled up (healthy eating) to play 60 minutes of active exercise! Esther Dykstra and I are on-hand as local dairy farmers.


Earlier this week, Worthington (my hometown) High School was host to a grant dedication ceremony to thank a whole host of groups (Midwest Dairy Council, Minnesota Super Bowl Host Committee, Fuel Up To Play 60, and General Mills) for supporting this great cause, Super School Breakfast grants. 

Here’s the deal:  the school will receive some snazzy stainless steel breakfast carts that will make it much faster and easier for the students to “grab and go” breakfast.  Also, local dairy farmers sponsored some additional milk coolers.  The idea is that if a school breakfast is convenient and tasty, they will eat it — and it will help them to perform better in school.  Makes a lot of sense to me. 

We are each holding milk cartons for a “milk toast”. The two kids standing on the left are a part of the church Youth Group that I lead, and also a part of the FFA Dairy Cattle Evaluation team that is practicing now. These kids have probably had a little overload of me lately, but we still had fun.

This is one of the first of weekly celebrations like this throughout Minnesota. All told, about 140,000 school-age students will benefit from this partnership, and I definitely think that it will leave a lasting legacy!